标签： 苏州楼凤

　　[Global Network Technology Report, Reporter Chen Jian]With the gradual blurring of technical barriers in the TV industry, the competition in the industry has become more and more intense, the traditional TV giants have gradually declined, and the industry disruptors represented by Xiaomi have begun to emerge. Just five years after its establishment, Xiaomi TV has been racing on the road to records, especially in 2018, just after a quarter, Xiaomi TV has begun to show up frequently on major lists.

　　Since entering 2018, the sales of Xiaomi TV have made rapid progress. According to the online monitoring data of Aowei Cloud Network, in the 14th week of 2018 (April 2-8), Xiaomi TV achieved another great result, achieving double first in online sales and sales, and taking over the top 5 online best-selling models. If the data of one week does not explain the problem, then the data of the whole month and the whole quarter will be convincing. According to the monitoring of Aowei Cloud Network, the sales of Xiaomi TV in February 2018 entered the top ten in the world, leaping to the top three in China. Xiaomi surpassed the established giants accumulated over decades such as Konka, Haier, and Changhong in China. In the JD Home Appliances Q1 sales rankings, Xiaomi TV also entered the top three flat-panel TVs; in the single product rankings, it also achieved the second place in the overall list and the first place in flat-panel TVs.

　　These traditional TV brands have accumulated a lot, and they were once stars like Xiaomi. They have made great contributions to the revitalization of China’s home appliance industry, winning the recognition of users with cost-effective products, but in the Internet age, their footsteps are gradually being overtaken by their pursuers. As a newcomer and disruptor in the industry, Xiaomi has won the recognition of consumers with higher cost performance and better products.

　　Xiaomi TV subverts people’s cognition with a kind price

　　The price of Xiaomi products has always been very kind, in order to allow consumers to enjoy the best products at the least price. At the just-concluded Rice Noodle Festival, Xiaomi TV 4A made its debut with a breakdown of the reserve price, taking the top five best-selling models of the week. Among them, Xiaomi TV 4A 50-inch was only sold for 1,999 yuan, and the price of 65-inch was only 3,999 yuan, completely breaking consumers’ awareness of TV prices. It is worth mentioning that Xiaomi TV 4A 32-inch dropped by 100 yuan on the basis of 999 yuan, creating a new era of 100 yuan for smart TVs. Such an inconspicuous small-size TV sold 1 million units in just eight months, becoming the fastest TV single product in history to sell over one million, becoming a veritable national TV.

　　A large number of single products, a very simple strategy, but Xiaomi TV has used it to the extreme. With the support of kind prices and solid quality, Xiaomi TV has achieved a larger sales scale, which has reduced the marginal cost of TV production, gained a greater cost advantage, and achieved the ultimate cost performance.

　　Strict quality escorts sales

　　Quality is the lifeblood, and high-quality and low-cost products can win the hearts of consumers. Xiaomi TV has always had high standards and strict requirements in terms of product design and system, such as the extensive use of metal materials, improved craftsmanship, extremely thin design, etc., and has repeatedly won awards in design, image quality, innovation and other aspects. Strict quality standards ensure that consumers can buy affordable and buy with confidence. Take Xiaomi TV 4A 32 inches as an example, the price has entered the era of 100 yuan, but its overall repair rate is only 0.43%, far below the industry average of 2.5%.

　　Xiaomi TV is also very popular in overseas markets because of its high quality and low price. After the Xiaomi TV was released in India, it received rave reviews. Indian rice fans said that Xiaomi TV is "The most honest TV", that is, the kindest TV. In fact, not only in India, many people Facebook or tweet that Xiaomi TV is "unbelievably high technically and unbelievably low in price."

　　Wang Chuan, head of Xiaomi TV, once said that in the past, there were two kinds of companies and two kinds of brands in overseas markets. One was a domestic brand, with poor technology and quality, but sold cheaply; the other was a foreign brand, with high technology and quality, but with high pricing. But after 20 or 30 years of technological development, "Made in China" has been completely inferior in technology and quality, so a third brand has emerged, with good quality, good technology and cheap price. This is the case with Xiaomi TV.

　　Due to the rise of Chinese manufacturing, domestic TV brands have the voice over the world more and more, and Chinese TV brands have gradually gained the support and recognition of domestic users and even global users, and sales have also shown a trend of decline and decline. According to the monitoring data of Aowei Cloud Network, in the 14th week of 2018, the online sales of domestic brands increased by 45.3% year-on-year, while foreign brands decreased by 7% year-on-year. Xiaomi, as a leader in domestic TV brands, has won praise from domestic and foreign consumers. Indian consumers are crazy about it. They sold out in 10 seconds several times, and a Sri Lankan brother even went home "flying" for Xiaomi TV.

　　As a new recruit of the TV brand, Xiaomi TV has won the recognition of consumers at home and abroad with higher cost performance and better products, and has promoted Chinese manufacturing to the world. I believe that Xiaomi TV will go further on the road of innovation in the future, bringing more cost-effective products to consumers.

　　Faye Wong’s "Fantasy Music" concert is about to be held in Shanghai on December 30. Because it is Faye Wong’s second concert after six years, and it is the only one, it has always attracted much attention, especially the ticket price and the box office situation have become a matter of great concern to fans and the industry. In recent days, news of the box office collapse has suddenly spread, and the media have reported that Faye Wong and her agent joined hands with the organizers to use "hunger marketing" to raise ticket prices, causing fans to resent it, resulting in the current price reduction and slow sales of tickets.

　　Is this the truth?

　　As early as June this year, rumors appeared on the Internet that Faye Wong would hold a concert at the end of the year, and even said with certainty that the concert had set a sky-high price of about 10,000 yuan. Soon after, Faye Wong’s agent Chen Jiaying publicly refuted the rumors and stated that the concert at the end of the year was indeed under preparation, but the specific number and ticket price had not yet been determined. On September 9, Faye Wong finally held a "fantasy music" press conference in Beijing, officially announcing that the concert had been scheduled for December 30 in Shanghai, and the ticket price was set at 1800 yuan, 5,800 yuan, and 7,800 yuan. At that time, Faye Wong explained that in order to ensure the quality of the performance, there will be no tour this year, but only one, and in order to meet the needs of more fans, Tencent Video will exclusively broadcast the concert in VR.

　　Faye Wong engaging in hunger marketing and making profits at sky-high prices?

　　Organizer: All tickets handled are sold at their original price

　　On December 5, the ticketing website Damai began to officially sell tickets for this concert. The website specifically stated that this pre-sale needs to be bundled with the ticket buyer’s ID card, and each user is limited to two purchases. According to statistics released later, after the pre-sale started at 8 o’clock that night, 390,000 people grabbed tickets online at the same time, and the tickets were sold out within 32 seconds. But less than a day later, it is said that the tickets that have been sold out have begun to appear in large numbers on various second-hand ticket websites. The price has doubled compared with the face price. Tickets with good individual locations have even been fried to tens of thousands of yuan.

　　Just last week, the founder of NewRadio and a veteran music DJ, Yang Yue, said on Weibo that the vast majority of tickets for Faye Wong’s concert were still in the hands of the organizers. In fact, only 800 tickets were pre-sold on Damai.com, which had been spiked before, instead of the 8,900 tickets in the audience. Yang Yue also questioned that Faye Wong and her manager, Chen Jiaying, were "running out of water and fishing", meaning that the ticket speculation was carried out at the behest of the artist.

　　Also last week, Wang Sicong, the son of Wanda Group chairperson Wang Jianlin and an Internet celebrity, said that the minimum ticket price for Faye Wong’s concert of 1,800 yuan and the maximum of 7,800 yuan is already outrageous, and the reason why it is set so high is also due to the wishes of Faye Wong and Chen Jiaying, because the higher the ticket price, the higher the box office, and the more money the artists can get.

　　In an interview with the media, Zhuang Ming, the head of Shanghai Magnolia Culture Company, the organizer of the "Fantasy Music" concert, admitted that the original pre-sale of tickets to Barley Network was indeed only 800, but the rest of the tickets were not left to accumulate by themselves. "As the organizer and the organizer, we can’t control everything. There are more than a dozen sponsors for this concert, and each sponsor will get a certain amount of tickets. In addition, whether it is for Faye Wang or us, everyone has relatives and friends, and internal ticket purchases are inevitable. In addition to sponsors and internal ticket purchases, there are only 800 tickets that can be sold publicly. At present, we have no more tickets in hand."

　　In the face of speculation about making profits from sky-high ticket prices, Zhuang Ming’s words showed some grievance: "All the tickets sold from our organizers are sold at the original price on the ticket. As for the price in the hands of fans and spectators, it has nothing to do with us. Maybe our evaluation of the market was a little lower. At that time, we thought the price of 7,800 yuan was OK, but for the market, Faye Wong only held one event after a lapse of six years. Consumers’ evaluation of this ticket price is higher, and the ticket price will be fired. For us, only the pricing power."

　　Ms. Z, who has been in the performance industry for many years, told the Beijing Youth Daily reporter that the average artist rarely directly participates in the pricing of concert tickets, and rarely participates in the later box office share. They only take the performance compensation that has been negotiated in advance, that is, the appearance fee. The ticket price is usually determined by the organizer according to the cost and market demand. For example, for a singer of Faye Wong’s level, the appearance fee is definitely not low, and this one has only been held in 6 years. The market trend is optimistic, and the high price is logical.

　　Why go to a second-hand ticket website for tickets?

　　Organizers: Sponsors and performance companies

　　Yang Yue also revealed in Weibo that the largest ticketing agent for the concert was not Damai.com, but Tencent’s Entertainment Ticket, because these tickets did not sell well. Entertainment Ticket withdrew the project after 20 hours of sale and sold the tickets to the second-hand ticket website. At present, the 7800 yuan ticket cannot be sold at all, and has begun to sell at a price lower than the face price.

　　How do the tickets go to second-hand ticketing websites and scalpers? "After we give the tickets to the sponsors, the right to use them already belongs to them," explains Mr. Zhuang. "We don’t interfere at all with what they do with the tickets. They can give them away, resell them, etc. And these platforms may be familiar with some sponsors to get those tickets."

　　Ms. Z also introduced that part of the concert tickets will indeed be distributed to sponsors and related institutions, and many scalper tickets will also flow out. But whether the amount left to the organizers is less than 1/10, or 800, as Zhuang Ming said, outsiders have no way of knowing. It is reported that there are often cases in the industry where performance company staff and scalpers collude to sell tickets.

　　The price of 10,000 yuan tickets was rejected by the Price Bureau?

　　Industry insiders: There is no government price limit in the performance market

　　Wang Sicong also "broke the news" last week that the artists and organizers had also tried to set the maximum price of Faye Wong’s concert to 10,000 yuan, which was later rejected by the price bureau.

　　In this regard, Ms. Z believes that the possibility is very small, because the ticket price scheme is reported to the relevant cultural authorities for approval and filing together with the concert project, and the price bureau will not participate at all.

　　To sum up, the sky-high price of concert tickets was not controlled by Wang Fei and Chen Jiaying, and it can basically be concluded. The news of the box office crash that circulated recently has also been verified to be exaggerated. Beiqing Daily reporters saw on several major regular ticketing websites and second-hand ticket websites yesterday that the 1,800 yuan tickets have indeed been sold out, the 5,800 yuan tickets are not much left, and only 7,800 yuan is still more than enough, but there are still restrictions such as a limit of 4 tickets at a time, and the starting price is still maintained at face value. Only one second-hand ticket platform has reduced the starting price by 100 yuan to 7,700 yuan, which is far from the extent of a significant price reduction promotion.

　　Text/Our reporter, Cui Wei

　　Recently, many netizens reported on social platforms that some people were selling tutorials related to malicious "takeaway compensation". A reporter from Beijing Youth Daily found that criminals charged 50 to 300 yuan to openly teach others how to make up a complaint to the merchant and ask for compensation on the grounds that they ate foreign objects in the takeaway. The takeaway platform said that it has established a malicious claims governance team, and the platform has linked with the police to complete the handling of many cases. Legal sources said that malicious claims are suspected of extortion, and the sale of related tutorials may be suspected of teaching criminal methods and will be investigated for legal responsibility.

　　"Takeaway Payment" Tutorial Can I eat "Free Lunch"?

　　Beijing Youth Daily reporters searched online platforms such as Tieba and found that there were many tutorials dedicated to selling "takeaway refunds" and a large number. In Baidu Tieba, Beiqing Daily reporters saw that there was a special "Meituan Refund Bar", with a cumulative number of posts having exceeded 6,000, of which the top-ranked posts were related to the sale of "Raiders": "Meituan Takeaway Refund" "A pack of cigarettes teaches how to return for free, and Ele.me pays for direct teaching"… In some posts, some netizens asked "how to contact", the owner asked for private messages, and some even left their QQ numbers.

　　In the QQ group, there are also many special "compensation groups". In a QQ group called "Food Payment Group", the group owner will ban all members, but keep sending personal WeChat QR codes, accompanied by screenshots of the compensation balance he has received, saying that he can "Meituan will lose 100 yuan in half an hour, and if you want, you can directly add WeChat".

　　After the reporter from Beiqing Daily joined the community, he expressed his desire to buy a tutorial and start communicating in detail with the group owner. The seller said that the course will teach how to ask for compensation from the takeaway merchant. After placing an order on Meituan, Ele.me and other platforms, after receiving the takeaway, he provided relevant photos as evidence on the grounds of eating "bugs", "hair" and other foreign objects, and applied to complain to the merchant and ask for certain compensation. The specific compensation amount varies. The fee charged for the course is mostly around 50 to 200 yuan. According to different prices, different amounts of compensation can be applied for, including with and without compensation.

　　However, on Tieba, there are also netizens who say they have been deceived: "There is a liar in the bar, he asked me to use his number to place an order and go to Xianyu. After I received the goods, he asked me Xianyu to confirm receipt, he said he would return it tomorrow, and then I chose to believe him. The funds were frozen, and I also helped him lift it, and today I found out that he ran away." Some netizens said I have also encountered it.

　　Merchants choose compensation for those who settle down

　　Beiqing Daily reporter saw that these compensation is a loophole in the food safety protection policy of the takeaway platform. Meituan’s "Eat with confidence" service agreement shows that there are foreign objects in the food, food deterioration and physical discomfort after using the food. The specific compensation liability and compensation standard are subject to the insurance policy and insurance terms provided by the underwriting insurance company to the merchant who orders takeaway products from the user. The insurance claim amount will be determined with reference to the amount of the food in question and the actual situation.

　　Ele.me also said that there is "food safety insurance". If you find that the food has deteriorated, there are foreign objects or you can apply for a claim. The claims that can be applied for include the following three categories: 1. There are foreign objects: the food is mixed with inedible foreign objects; 2. Food deterioration and expiration: raw, charred, deteriorated, exceeded the shelf life, etc.; 3. Medical treatment: food poisoning, suffering from other foodborne diseases. Just submit the proof picture as required in the app.

　　Businesses have complained bitterly about malicious bad reviews. Located in Jiayuan Sanli Underground Food City in Fengtai District, one merchant said it had also received several complaints about foreign objects in takeaways. "Customers" opened their mouths and demanded a claim of 1,000 yuan under the Food Safety Law. "We can’t make 1,000 yuan a day, but if we don’t compensate them, they keep calling and harassing." Another victim, Mr. Wang, said, "One day I lost 1,800 yuan, so angry that I really want to close the store."

　　The manager of a nationally renowned Sichuan restaurant chain, Ms Zhang, said that her store, located in Lize Tianjie, Fengtai District, Beijing, was the victim of a malicious professional claim. According to the store manager, Ms Zhang, she once received a photo of a "customer" with a bleeding mouth, saying that a stone had been eaten in the takeaway and his mouth was torn. She claimed 1,000 yuan and asked for compensation for medical expenses. But when Ms Zhang asked the "customer" to come to the store to negotiate a solution and provide a medical certificate, she was decisively rejected. Finally, after reporting to the headquarters, she compensated 800 yuan before it was settled. Later, Ms. Zhang accidentally found in the internal work group that her brand’s stores in Chaoyang District and Shijingshan District also had the same claims, and the photos of "customer" feedback were exactly the same as what she had received before.

　　Most merchants are afraid of trouble, and in the attitude of doing more than less, they usually choose to calm down. "If you don’t ask too much, you can pay some money." A takeaway merchant said.

　　Beiqing Daily reporter learned from the Meituan platform that the platform also has the ability to identify some abnormal transaction behaviors. Once malicious claims are found, the platform will not only restrict their rights and interests, but also sort out relevant clues and evidence, and submit them to the market supervision department and the police, and cooperate with relevant departments to crack down. Meituan Takeaway has established a malicious claims governance team. In the past year, it has cooperated with multiple market supervision departments and the police to crack 30 cases, arrested more than 40 people, and helped merchants recover losses of 24 million yuan through platform governance and filing cases.

　　Criminals have been detained for similar acts

　　Black industry community sold takeaway order food fraud tutorial, not only increased the cost of compensation for businesses and platforms, but also disrupted the normal business environment. Beiqing Daily reporter saw that at present, there are cases of criminals being criminally detained by the public security organs for similar acts. The two men ordered drinks from the takeaway platform, and then caught flying insects and put them in the drink, in order to demand huge compensation from the merchant. After tasting the sweetness, they did the same again and again. In just half a year, the illegal profit was 24,000 yuan. Finally, after the merchant called the police, the two men were sentenced for involvement in extortion.

　　Boss Wang, the person in charge of a restaurant, said that he was very aggrieved when he received a similar refund application: "I checked it well before taking it out, it can’t be the problem here!" But because the diner Li was firm and threatened Boss Wang with a bad review, and the amount asked was not large, Boss Wang thought about spending money to ensure safety and hastily refunded the money. But after a while, Boss Wang found that the user with the same address actually initiated a refund to him again for the same reason, and then reported the matter to the platform. After receiving the report from Boss Wang, the platform quickly investigated the user and reported the case to the police. The police investigation found that from March 2021, Li used his mother and his five mobile phone numbers to order takeout, and then put a hair in the meal, and then initiated a refund to the merchant on this grounds. According to police statistics, Li maliciously extorted more than 200 times, involving a total amount of nearly 10,000 yuan. Due to the suspected crime of extortion, compulsory measures have been taken.

　　Zhao Zhan, a lawyer at Beijing Jiawei Law Firm, told the Beijing Youth Daily that making up food problems for extortion may involve criminal offenses, such as extortion, while those who teach others to defraud and post bad comments may be involved in teaching criminal methods.

　　Lawyer Wang Qiongfei, founding partner of Zhejiang Kenting Law Firm, told Beiqing Daily that if the content of underground industry tutorials is disseminated on online platforms, and the content of teaching involves illegal crimes, the disseminator may be suspected of teaching criminal methods; according to Article 295 of the Criminal Law of the People’s Republic of China (amended in 2020), "Anyone who teaches criminal methods shall be sentenced to fixed-term imprisonment of not more than five years, criminal detention or public surveillance; if the circumstances are particularly serious, he shall be sentenced to fixed-term imprisonment of not less than ten years or life imprisonment."

　　At the same time, according to the provisions of Article 8 and Article 10 of the Provisions on the Ecological Governance of Network Information Content, short video platforms, communities, Tieba, etc. as online information content service platforms, shall improve the information release review, real-time inspection, black industry chain information disposal and other systems, find illegal content, take immediate disposal measures, keep records and report to the relevant departments.

　　Text/Our reporter, Wen Jing, intern, Mei Jinghan

　　Coordinator/Chi Haibo