1905 movie network feature With the advent of 2020, the hit drama "Celebration of More Years" has also come to an end.
The plot of the finale reversed unexpectedly, and even the star Zhang Ruoyun was frequently asked by the media for spoilers on the plot of the second season at major events. At the same time, #Second Prince is the real murderer behind the scenes #also hit the hot search.
This online drama "Qingyu Nian" adapted from the novel of the same name, low-key go LIVE, with word-of-mouth counterattack, accompanied by the leakage of pirated resources, advanced on-demand and other storms, ratings and topic trendiness have been rising all the way, high-profile out of the circle, becoming the hottest drama at the end of 2019.
Although the series went live soon after the broadcast platform’s advanced pay-on-demand event, it attracted many netizens and media to name and criticize, but the content is still highly praised. To this day, Douban has commented on it with a score of 7.9.
Even director Xie Fei, who was chasing an online drama for the first time, couldn’t help but comment and praise the drama, "The opening is good, the plot is revealed layer by layer, and the characters are all interesting. I chased more than 20 episodes in a few days."
According to the relevant data of Cat’s Eye, from the third day after the launch of the series until January 3, 2020, the popularity of the whole network has been ranked first, and after the "full set resource leakage" storm, the daily broadcast volume still reached 229 million (January 1, 2020 data).
Without a doubt, "Qingyu Nian" is one of the most surprising online dramas at the end of 2019. So where did its surprises come from?
The content is too strong!
The news that Chen Daoming and Wu Gang are supporting the young actor Zhang Ruoyun has attracted a lot of audiences since the launch of the show. Even Chen Daoming himself said in an interview that the script is good.
With expectations for this cast, many viewers thought it would be a serious Machiavellian drama, but they never expected it to be a fast-paced comedy.
In the eyes of many fans of the original book, the audience with such expectations is really too young. The series is adapted from the slick novel of the same name and is a typical online "Shuangwen" routine. The original book itself has a large following for its ingenious conception and rich characters.
In fact, a number of novels have been adapted into film and television dramas – "General Night" starring Chen Feiyu and "The Book of Heaven" starring Lu Han, but the final response of the series in the market is mediocre.
These two works are also adapted from the tricky novel
When many original fans did not have much expectation for the film and television, they did not expect that it would become a hit.
The most inseparable person from the success of this film and television adaptation is Wang Tie, the screenwriter of this drama, a "strange man" whose past works are rarely lower than 8 points of Douban. Many people said in the comments that they wanted to blow him up with their real names.
In the theatrical version of the story,Wang Tie has retained the essence of the original book, redefining the theme of the story as "the collision of modern thought and ancient institutions".
The protagonist Fan Xian has become a teenager with modern memory and thinking. During the growth process of upgrading and fighting monsters, his modern ideas such as equality, justice, and humanistic feelings continue to collide with the feudal ideas of imperial supremacy. This collision is tragic.
In order to make the story more interesting, during the adaptation process, he re-structured many functional "dragon sets" in the original work, enhanced the drama of the story, and successfully portrayed the character image of the protagonist other than Fan Xian. Even before the show went LIVE, many supporting characters appeared before the lead actors, and even when Teng Zijing was killed, many netizens begged the screenwriters to resurrect him in the second season.
In addition, in the role changes, Wang Tie also retains his own unique style: within the protagonist, there must be a rebound, and all characters have several faces. With this style alone, Xiao Dianjun can’t wait to watch the second season.
Of course, in addition to the screenwriter’s efforts in the creation, it is also inseparable from the actor’s own charm.
On the third day of the series Go LIVE, Guo Qilin played Fan Sizhe successfully out of the circle. The clip of him and Fan Xian’s first meeting was immediately spread out on the short video, making many people forget that he was talking about cross talk Guo Qilin, but the character itself.
In addition, Tian Yu, who plays Wang Qinian, is also deeply rooted in the hearts of the people. This character starts with a greedy and cunning image at the beginning, and slowly emerges as the plot deepens. However, with the changes in the plot, you still can’t guess what kind of personality he will have in the future.
Tian Yu pinched this character very well, and made this character extra three-dimensional through different eyes and smiles.
In addition, let alone Chen Daoming, who played Emperor Qing, and Wu Gang, who played Chen Pingping. The contest between the two old actors has completely pulled this drama to another level.
Of course, the cat said in an interview, "The character of Emperor Qing was written according to Chen Daoming."
The clever adaptation of the plot and the excellent interpretation of the characters by the actors are the keys to the show’s good reputation.
Fancy marketing is great!
Just like the broadcast of "Twelve Hours in Changan", "Qingyu Nian" also had almost no publicity before going LIVE, and low-key official publicity was launched. However, as the popularity of the series continued to rise, word-of-mouth tests were successful, and marketing around the relevant characters and plots of the series began one after another.
Guo Qilin’s debut was the first small climax of the series. The paper tiger image that was arrogant but afraid of his sister and father immediately caused a heated discussion, and the follow-up topics continued, "Why did the bullet comment say that Guo Qilin is Guo Degang’s son" "Guo Qilin contracted the joke of" Qingyu Nian "" Guo Qilin was moved and cried "… For a time, he also became a frequent search.
The follow-up of Fan Xian and Lin Waner’s "rice bowl CP" became the key topic of the first half of the show. After the famous scene of the two meeting for the first time, the terrier of "chicken leg girl" was "played" offline. The most interesting thing was that Zhang Ruoyun was given a handful of "chicken thigh flowers" by fans at the airport, competing to be his "chicken thigh story". #ZhangRuoyun Airport is sent chicken thigh #also hit the hot search, which led to a wave of topics.
For this pair of CP, both the official and the netizens did not let go, and they created a second creation from different angles to achieve the second dissemination of the plot. Even the star Zhang Ruoyun took the initiative to post, "The human heart is made of flesh, and the fairies wear white clothes. The old saying is that I will not deceive you." With a photo of Li Qin looking at each other with a chicken leg in hand.
Then Li Qin left a message, "The old saying is right." The picture is a real-life wedding photo of Zhang Ruoyun and his wife Tang Yixin, who is wearing a white wedding dress. "Official sugar is the most deadly," and it is doubled in sweetness.
Is this just the end of this kind of publicity? "Qingguo Men’s Group" to find out. The linkage between Fan Xian, Fan Sizhe, Wuzhu, Teng Zijing and Wang Qinian has attracted a lot of heat that breaks the dimension.
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The netizens were even more ingenious. Although they were chasing the series feverishly, they were complaining about the series’ service, and even "animalized" the characters in the end. This kind of comparison creation made the creator himself laugh.
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The fantasies of netizens are not terrifying. The most terrifying thing is that even the main creator has fantasies and runs the train with his mouth full.
When Zhang Ruoyun and Li Chun were guests at Li Jiaqi’s live stream to promote "Celebrating More Than a Year", in the face of "drama chaser" Li Jiaqi’s questioning about the plot, Zhang Ruoyun began to "talk nonsense", "In fact, Emperor Qing and Ye Qingmei are the same person, and Emperor Qing gave birth to Fan Xian in a hermaphrodite body." The other party was stunned, and even many netizens who had not yet followed the drama took action.
It seems that although this drama has zero publicity in the early stage, it is completely unable to resist the fancy marketing in the later stage. One step at a time, people can’t hold back their curiosity and chase it!
The New Enlightenment of the IP Adaptation Drama of the Big Male Lead
In fact, the explosion of "Qingyu Nian" did not happen overnight. The IP was announced at the Shanghai TV Festival as early as June 2009, but there has been no major move since then.
This IP went through a number of film and television companies such as Yu Zheng Studio and Tangren Film and Television. It was not until June 2017 that Tencent Film officially announced the launch of this project. The reason why it has undergone so many changes for 10 years is that the script is really difficult to change.
Nowadays, Wang Tie’s adaptation and the performance of the actors have made this drama recognized by the market, and many people believe that the spring of "big male protagonist IP adaptation drama" has come.
Admittedly, prior to this, episodes such as "General Night" and "Twelve Hours in Chang’an" had gained audience recognition through excellent production. However, what we cannot ignore is that the series "Sword Dynasty", which was broadcast at the same time as "Qingyu Nian", was complained by many viewers. It can be seen that such series still face greater challenges.
Li Xian also failed to save Sword Dynasty.
In fact, in the past, IP adaptations such as "Qingyun Zhi", "Choice of Heaven" and "Fighting the Sky" were more suitable for game themes to restore famous scenes in novels. And episodes like "Celebration of More Than Years" and "Twelve Hours in Chang’an", although not traditional historical dramas, have the majestic atmosphere and depth of historical dramas.
In addition, at the moment of the audience’s aesthetic upgrade and speculative capacity enhancement, these episodes also have a deeper resonance with the audience at the level of value sense.
In the past, most of the big female lead dramas such as "Empresses in the palace" and "The Legend of Mi Yue" were on the market, while the big male lead dramas were once shackled. However, from "Twelve Hours in Changan" in mid-2019 to "Celebration of More Than a Year" at the end of the year, such dramas began to rectify their names and gradually rose to a new level. In the future, there will be a wave of "big male lead IP adaptations" such as "Douluo Continent" and "Changan in the World".
Perhaps by then, we can see even greater market potential.
