New Chinese aesthetics in the era of Shanhai universe remodeling, China Star intelligent dual-engine modeling design exposed

BITECH The treasure of the country, the color of the world, when the magnificent national color meets the pioneer technology, the interpretation of the "Chinese romance" in the new era. On October 12, 2023, the third stop of Geely’s "China Star · Cultural Tourism China Exploration Program" landed in Hangzhou West Lake · Quyuan Fenghe, China Star Intelligent Dual Engine joined hands with "Chinese Traditional Colors" Guo Hao and "Chu He Listening to Fragrance" Chu Yan to open "Drunk Oriental · Stunning World – Song Yunguang National Color Exhibition", using pioneer technology to interpret the national color and natural fragrance of Xizi Lake, and jointly display the beauty of Chinese traditional colors and Chinese design in the new era. At the same time, China Star Intelligent Dual Engine released the new design language of "Shanhai Cosmos" and "Qingshan Purple" and "Haoyue White" for the first time to create two new car colors, integrating modern technology and traditional Chinese culture, and showing the confidence of the integration of Chinese intelligent manufacturing and Chinese culture with a flagship style.

Co-creating "Qingshan Purple" and "Haoyue White", China Star Intelligent Dual Engine X Guo Hao launched the "China Automobile Popular Color" plan

Chinese traditional color contains people’s long-term observation and understanding of all things in the world, and has both the beauty of images and the beauty of concrete images. From ancient Chinese cultural classics to natural mountains, seas, sky light, solar terms, etc., each color word reflects the story of Chinese language and color world. It is not only the Chinese cultural heritage that condenses the oriental aesthetic conception and ancient wisdom, but also carries the timeless national spirit and the essence of Chinese culture.

As the flagship of contemporary Chinese automobiles, Geely China Star has been actively exploring the innovative integration of modern avant-garde technology and traditional Chinese culture, constantly pursuing the organic combination of humanities and technology, sensibility and rationality, and has successively launched many traditional colors such as azure glaze, sky gray, emerald feather blue, lime green, cai qing, and yuandai matte gray, which are created by blending with the aesthetics of the times. It is committed to becoming the best carrier to show China’s "technology, humanities and romance" and write the unique cultural imprint of Chinese automobiles.

This time, China Star Intelligent Double Engine once again crossed the circle and joined hands with Guo Hao, a Chinese color expert, to carry out strategic cooperation in Chinese traditional color X car design, drawing color inspiration from traditional Chinese culture such as "Shanhaijing" and "Book of Songs", and using cutting-edge technology and advanced technology of the times to create two new car colors, "Qingshan Purple" and "Haoyue White".

Among them, "Qingshan Purple" is the exclusive car color of Xingrui L Zhiqing, inspired by "Hibiscus cuts purple mist, waterfalls pour down the blue sky", a touch of Qingshan Purple, the blue sky covers the mountains and seas, and it contains vigorous strength. It is the best condensation of the pride of Chinese landscapes. Coupled with advanced materials and technologies such as advanced pearlescent paint and high-quality spray painting technology, the whole car presents a luster and full gray-purple gradual change color effect, between light and shadow, showing the high-end beauty and noble style of China’s flagship sedan.

"Haoyue White" is the exclusive car color of Xingyue L Zhiqing, which originates from "The bright moon is too breathtaking, and the stars are extremely bright". It means that the bright moon is white and the heart is bright. A touch of Haoyue White, condensing the brilliance of the galaxy, shows the inner core with the softness of the east. And integrating top materials, advanced painting technology and high-precision manufacturing skills, the car paint is integrated into delicate pearl light, adding a beautiful enamel feeling to the elegant plain color, like streamer warm jade, warm and accessible, interpreting the elegant style of China’s flagship SUV.

When Chinese color meets Chinese car, it takes a thousand years to realize the thousands of weather of traditional culture, travel thousands of miles, and see the power and style of contemporary China. At the event site, two Chinese car colors, "Qingshan Purple" and "Haoyue White", were officially included in the "Chinese Traditional Color · National Color Chromatography", and Chu Yan, the costume designer of the opening ceremony of the Asian Games, co-created and designed the theme clothing. With younger, more fashionable and vivid trend art items, it shows the aesthetic model of "Chinese Romance" and "Chinese Elegance".

In addition, China Star Intelligent Dual Engine and "Chinese Traditional Colors" Guo Hao also officially launched the "Geely China Star · China Automotive Popular Color Plan", focusing on the co-creation and integration of "automotive technology and Chinese traditional color culture". Through the innovative form of blending technology and culture, modern and traditional collisions, continue to help expand and improve the Chinese traditional color spectrum, activate and promote Chinese traditional colors with modern technology and craftsmanship, give Chinese traditional colors new vitality and new forms, and work together to show Chinese confidence and Chinese culture. In the future, Geely China Star series will develop and launch more car popular colors with unique Chinese charm, and gradually apply them to subsequent new models, so that gorgeous national colors can enter more people’s lives and further meet the diverse needs of more young users’ cultural confidence.

Combining the origin of Chinese culture and the pioneering technology of the times, China Star Intelligent Dual Engine creates a new design language of "Shanhai Universe"

Looking up at the universe, the galaxy is romantic; visiting the eyes and huai, to view the mountains and seas. The width of the world, the view of all living things; the innovation of science and technology, the intelligent enjoyment of the double engine era. This is the newly created design concept of "Shanhai Universe" by Geely China Star Intelligent Double Engine. Among them, "Shanhai" is inspired by the description of traditional Chinese colors and the style of mountains and seas in traditional Chinese cultures such as "Shanhai Jing" and "Book of Songs", and "Universe" is derived from the continuation and innovation of Geely’s design philosophy of "Universe Recall" all the time. The innovative fusion of the two "Shanhai Universe" contains the inner power of exploration and breakthrough. With "Shanhai", it inspires the strong spirit of the boundary and the transformation of all things, and with "Universe", it inspires the outside world to expand and explore the unknown mission of space.

The infinite extension of "Shanhai Universe", with the innovative integration of modern avant-garde technology and traditional Chinese culture, creates a new design of China Star Intelligent Dual Engine – borrowing the east wind of modern technology, endows "Shanhai Universe" with a new connotation, not only shows the aesthetic and technological exploration in the intelligent digital era, but also inherits its Chinese spirit such as romantic humanities and ambitious aspirations. The smart and elegant posture shows the beauty of blending ancient rhyme and present brilliance. China Star Intelligent Dual Engine uses Chinese colors, Chinese shapes, Chinese patterns and other ingenious wonders to shape the new design aesthetics of "Shanhai Universe", subverts the imaginative boundaries of automobile design, and shows the world the "leap of Chinese design aesthetics".

As the flagship palanquin of China Xingrui L Zhiqing, under the blessing of the design concept of "Mountain Sea Universe", Xingrui L Zhiqing interprets the symbiosis and integration of traditional Chinese culture and modern technology to the extreme. In terms of appearance, Xingrui L Zhiqing adopts a new front face design of "Galaxy Exhibition Volume", such as the heaven and earth exhibition volume, with simple and powerful lines, so that the majestic momentum of the whole vehicle is ready to come out; the front barrier of the "Falling Waterfall" is refined into the form of "high mountains and flowing water", such as the waterfall speeding down, the momentum is extraordinary, and it is shocking at a glance. The new "Light Years Away" headlights echo the "Vast Galaxy" through-type tail lights, exploring the vastness and mystery of the universe with a rhythmic rhythm of light and language. There are also flowing body lines and blackened night flying shadow wheels that complement each other, making the forward posture more elegant.

Coming to the car, Xingrui L Zhiqing extends the art of Shanhai cosmic energy infinitely into the cabin, and gives a more extreme and delicate artistic expression. The new Cosmic Galaxy Smart Enjoy cockpit integrates high-end materials and elegant colors from the nature of the universe into the cockpit, bringing a new Chinese flagship elegant new environment that organically integrates functionality, comfort and intelligence. Qingshan Lanyue’s exclusive interior color is elegant in color and smart in atmosphere, making the comfortable atmosphere feel out; coupled with 13.2-inch intelligent central control screen + 10.2-inch full LCD digital instrument, tilting optical flow shadow ambient light, intelligent multi-function steering wheel and luxury electronic Huaiblock and other rich technologies, creating a full-scene immersive intelligent interactive experience, making you feel like you are in a comfortable universe of stars.

And China Xingyue L Zhiqing · Flagship SUV – Xingyue L Zhiqing also inherits the new design aesthetic of "Mountain and Sea Universe", adopts the family-style waterfall grille and galaxy exhibition roll front face, and the new long-wind multi-sports wheels are more forceful, full of power, creating a stable and forceful self-confidence aura. In terms of interior, Xingyue L Zhiqing has created a new Oriental both white and white cockpit, white + gray color matching interior style, just like the high-altitude sky at the moment when the sun jumps out of the horizon at dawn, which not only contains the spirit of exploration of the mountain and sea universe, but also shows the magnificent moments, magnificent lines and bright colors of the sunrise in the east between the cockpits, showing the luxurious texture of calmness, elegance and atmosphere. Then match the "Galaxy Painting Eaves" ambient light inspired by the "eaves" element in traditional architecture, which is radiant and colorful, like a galaxy broken flowing between the eaves of the painting, which is very smart and colorful; there is also a new "Clothes and Wind" comfortable seat inspired by the traditional wide-sleeved elements, such as the clothes are graceful and the wind is in the arms, injecting a new connotation of comfort, breathability and relaxation into the Xingyue L Smart Engine.

Drawing on all things in the mountains and seas, and taking care of all things in the universe! This time, the launch of China Star Intelligent Dual Engine will revitalize the thousand-year-old culture with pioneering technology, continue the national color and natural fragrance with the power of science and technology, and make Chinese cars and Chinese designs burst out of the vigorous vitality of the integration of tradition and the times. With all-round advancements in power, intelligence, safety and quality, we believe that China Star Intelligent Dual Engine will use more Chinese design, more advanced technology and smarter technology to support cultural confidence, lead fuel vehicles to leap to a generation, and lead the future of Chinese cars.

Interview | Zhou Xingchi Jiang Wen applauded again and again, why is this dark horse movie?

1905 movie network feature "In the past, I might have had an excuse to say that I was depressed and unsatisfied, and I didn’t have Bole’s appreciation. This time, the movie was really shot. If it fails again, I may not be able to refute it, and I will feel a special sense of powerlessness."


The young director and director’s film is about to meet the audience on March 30. The film has been shortlisted for various film festivals before, and it sold out quickly at the Golden Rooster Film Festival last year.


Just one with Zhang in the movie (Song Muzi The experience is similar, director Li Kuo almost gave up the pursuit of his dream. But with unwillingness in his heart, he finally persisted, and only lived on the sofa at a friend’s house for half a year – this little episode also became a pest in the movie (Li Fei Decoration) story.


After the movie was screened, it received many positive reviews. Now that the movie was about to be released, after several years of hibernation, Li Kuo, Shan Dandan, and another co-writer had already "reported" to their respective family groups, and their families were waiting for their feedback every time.



Perhaps for them, they had discussed in the movie whether the script should be handed over to the filming, or the director, and the completion, all of which were projected in reality – after Jiang Wen watched "Galaxy Writer", he "felt very good, it was the kind of good that exceeded’good ‘"; Yan Fei, Great Demon Peng, also supported it; even after watching it, he was full of praise.



01. Dreaming


We met the two directors during the 2023 Chinese Film Golden Rooster Awards, when they experienced countless "firsts in their lives" – the first time they brought their works to such a large-scale film event, the first time they became guests of various forums as rookie directors…


Li Kuo and Shan Dandan would chat with each other, "It’s like a dream."



In those days, Li Kuo would be very nervous, not because he was worried that the dream would wake up, but because he was afraid of disappointing the audience. "Galaxy Writer" received good feedback at the early film festival, "I am afraid that everyone will be so optimistic about us, whether it is a movie or a director’s ability, I am afraid that the next film will not be smashed."


Although the two of them had already set their sights on the future, their actions had already "betrayed" them in the present. During the early stages of the screening, Li Kuo would wait for the screening to start and stand by the aisle of the theater, taking out his small notebook to record the audience’s laughter and other feedback.



Movies are a dream-making process, and the same is true for today’s Li Kuo and Shan Dandan.


In the movie "Galaxy Writer," the boundary between fantasy and reality seems to be blurred. The story takes place in the Changying area of Beijing. For those who are familiar with this area, it is clear that most of the relevant practitioners in the film and television industry in Beijing live in or have lived in this area.



So, the movie opens with a line, "Where does your screenwriter live in Fengtai? Come to the center of the universe of our film and television industry – Changying." The director doesn’t want to highlight it too much, "If this area is particularly prominent, the local audience will feel very immersive, but the foreign audience will feel alienated."


Therefore, the two did not overly strengthen the area itself, but shot the scene in this area, like an Easter egg, which added interest to the audience who could understand.



Unfortunately, there is a scene where tickets are exchanged at the entrance of the theater, and the directors originally planned to shoot in front of the Lumière Cinema, which is the theater they usually go to most often.


Due to various objective conditions, it could not be realized in the end, but now that the movie is about to be released, this studio has become the venue for the premiere ceremony, which also completes the story of "Galaxy Writer" in a perfect closed loop.



"We try to explore the reality in movies and the reality in real life. Where is the boundary between them?" If dreams have origins, then this is one of the sources of "Galaxy Writer".


02. Metronome


In the movie, Zhang Xiaoyi and Sun Tan (played) changed one draft after another in order to give the movie a chance to be filmed and listened to the continuous opinions of the management.


And "Galaxy Writer" is the script that has been revised the least since the main creator started his career, "just one draft."



In the movie, Zhang Liuyi and Sun Jianyu brought their friends to their home to discuss the creation of the movie, and the reality of Li Kuo and Shan Dandan was the same. They would also have a whiteboard at home, and just like in the movie, they would experience the key content of every movie creation.


Benchmarking films. When almost every movie is created, it will look for other movies as references, especially the works of new directors. "Galaxy Writer" will also have, but not completely benchmarking, there will be some ideas.



"We wanted to compete with the director at the time, and. The biggest similarities between them and’Galaxy Writer ‘are all group plays, they are all free, they all have narrators, and they all have handheld."


In terms of texture, the directors hoped to make a little retro film texture, "We referred to the director in the 1990s." Even some of the characters’ shapes were based on Jiang Wen’s style in that movie at that time. "The youth of that era was very energetic, and there was a feeling of vitality in the body. We really hope to put these things in’Galaxy Writer ‘."



Whether "Waiting Alone" or "Have Something to Say" belong to Beijing in the 1990s, and "Galaxy Writer" is a story that the two directors gave to Beijing in the present. "Making this story is also a bit like documenting the youth of our group."


The metronome in "Save the Cat". "Save the Cat" is the most famous screenwriter classic in Hollywood, and almost no screenwriter has not read it. The "metronome" in it is the creative program and winning secret of countless screenwriters. Or in the words of some people now, it is the "routine".



In the movie "Galaxy Writers," the two directors tried to use a "three-minute story about the movie" to make a regular in the short video, Xiaomei Xiaoshuai, "tease" the metronome. Even so, as the movie line goes, "Every writer tries to make his story follow the metronome."


"We have a graph of the film’s metronome on the whiteboard. The template of this story is proven by thousands of movies that it works and that audiences like to watch it. But in many places, we do little counter-routines." Mr. Li and Mr. Shan are privately eclectic and occasionally funny people, "so that’s how things are written."



However, in the scene of "saving the cat" in the movie, the directors planned to shoot the content to the end. But when everyone really arrived at the scene, they found that it was not easy to achieve, so Shan Dandan took the actors to rehearse for an hour. In fact, the time was very tight, only 2 hours before and after. Perhaps the more urgent the situation, the more we can tap into everyone’s potential, and in the end, it took 1 hour for everyone to shoot the most satisfactory content.


Actor Song Muzi was even more excited, laughing and saying that he would not watch the Spring Festival Gala when he went back for the Chinese New Year, so he would have to play this scene repeatedly.



In addition to the early planning, many of the creative surprises of "Galaxy Writer" come from the post-editing station.


In the movie, Zhang Liuyi and Sun talked about going to the copyright center to register overnight in order to prevent the copyright of their script from being robbed. After they came out, there would be a black screen. Later, during the later creation, "I suddenly felt that everyone should pay attention to this matter. There are six places in the country that can go." Therefore, Shan Dandan interspersed the names and contact information of the six major copyright centers in the country, "The effect is very good, and it is quite fun, so we kept it."



The outcome of the pests is also greatly modified.Originally, in the script, Pest ended with being caught stealing a mobile phone during a role-playing tabletop game. "Later, we felt that the ending was too sad, and everyone liked this character very much." Therefore, everyone re-analyzed the character and motives of Pest, "It is unlikely that he will break the law."



In the end, when editing, the ending of each character was presented in the form of a silent film. In the end, the picture of him smiling at the camera was actually a movie behind- the-scene. "We found the behind- the-scene, cut it into the main film, and then packaged it in color."


Later, when the cinematographer of the film went to see the rough cut, he accidentally saw himself in the film, "He was stunned, and he didn’t expect that he would’act ‘in the movie."



03. Reality


Much of the plot of "Galaxy Writer" is a true story of a screenwriter’s life.For example, Li Kuo also has a junior brother who just turned 30, drank until he had gout, and then cried on his birthday; there are also stories about his junior brother.


It’s just that in the movie, more stories belong to the stories of Li Kuo and Shan Dandan.


In reality, Li Kuo and Shan Dandan were a couple, and they got a license during the filming of "Galaxy Writer". Because in reality, Li Kuo liked Nolan very much, Shan Dandan gave him a watch of the same style. At first, he was reluctant to wear it and put it in the cabinet.



It was not until the movie started that he took it out and wore it very solemnly. Unexpectedly, it was taken away by the prop master until the movie was finished to ensure the texture of the props.


When the script in the movie was about to be sold, the protagonists quickly told the third aunt and sixth grandmother the news. Li Kuo and Shan Dandan once met a film owner who was interested in buying in the venture capital. They immediately told their parents the good news.



They also understand that parents are always the happiest for their children.But in fact, the former Li Kuo, like Zhang Yi in the movie, almost chose to leave Beijing.


Li Kuo had studied acting in college before, and had just graduated from acting in plays. He started acting as a waiter and gradually moved on to the male fourth. At that time, there were not many shows, maybe five or six a month, and his income would probably be enough to maintain the rent. At that time, he and his friend shared a two-bedroom and one-hall room room, which was later the musician Zhao Collar who wrote songs for "Galaxy Writer".



At that time, he had already walked downstairs with his suitcase, but he felt very aggrieved. He cried silently for a long time, and finally mustered the courage to call his family and say that he would not go back. But the house had been sublet by him to another friend, and he had no choice.


Now that they are going around in circles, their first director’s movie is finally coming to the audience.


The ups and downs they had experienced in this city always ushered in rainbows. They never forgot the people who held umbrellas in their lives, "At that time, I drew cakes for my friends and said that everyone came to help us. If we have good results, we will definitely thank everyone. Now we can really share it together."


Four film market industry forums talk about China film spring.

China film craftsman’s pulse."core" Inject rationality into content selection with big data

 

one

In the past development of the film market,The standard of IP value evaluation has always been vague and lacks data rationality. With the rapid development of box office in China, the channel bonus brought by screen expansion is weakening, and the content has officially become the first driving force of box office. As a new topic, IP has been paid more and more attention.

 

At the event, curator Sun Xianghuiworkwatch from a height or distancewithThe lecture on the theme of "Audience Satisfaction and New Market Momentum" introduced the data analysis report of "China Film Audience Satisfaction Survey" from 2015 to 2017, and made a survey and summary from three dimensions: ornamental index, ideological index and communication degree. He said that audience satisfaction has promoted the diversified development of film types in China. Although some films are not outstanding at the box office, they can get highly satisfactory evaluation in the market and promote the great development of a certain type of film in the whole film market. "Audience satisfaction, capturing new kinetic energy and moving towards a new era, the China film audience satisfaction survey will continue." Sun Xianghui said.

2 

This industry dialogue will focus on the group of young directors toThe theme is "Inheriting Ingenuity, How to Perfect the Supporting System for New Directors in China Film Market, and Establish the Road of High-standard Industrialized Films".

 

The dialogue invited Chen Hongwei, deputy general manager of Tencent Pictures and general manager of Dream Film Studio, Dou Lili, general manager of Iqiyi Online Film Development Center, Fu Jia, director of the Young Directors Support Program of China Film Directors Association, and Bad Monkey Pictures.CEO Wang Yibing, Wu Yanyan, director of Wu Tianming Youth Film Special Fund of China Film Foundation, and Zhou Liming, the guest host, bilingual writer and famous film critic, came to the scene.

It is worth mentioning that this industry dialogue will bring together five senior experts who have been engaged in excavating new directors and developing venture capital projects.The topic of "young director support system" was discussed. This lineup is the first time in the domestic film industry.

 

The guests focused on how to tap, polish and improve the endurance of young directors.,And how to retain talents.

 

Zhou Liming said that at present, China’s film market is the envy of the whole world, and there are more and more opportunities. In the process of creation, no matter which direction, style or type is chosen, the new director must do his best to attract people. Compared with the cinema, the Internet platform can become a platform for discovering new people, cultivating new people and exercising new people. Dou Lili said that the Internet is younger.needA film with strength and spirit, which can reflect the surging sense of youth. Young filmmakers also need the channels and experience of the Internet to find their target users and impress them, which is what iQiyi is willing to do with the creators.

three

Beijing International Film Festival Film Market and American Film Association (MPA) has had many in-depth cooperation. At this film festival, the industry dialogue hosted by the Motion Picture Association of America is divided into two parts, focusing on two major topics: "the road to market reform of film distribution and screening" and "the construction of industrialized ecosystem of film production in China".

 

Feng Wei, vice president of Asia-Pacific Region and president of Greater China Region of American Film Association, Jiang Wusheng, managing director of Beijing Juyinglian Culture Media Co., Ltd., Liu Kailuo, vice president of Dayouku Business Group of Alibaba Culture and Entertainment Group, and Conley, chief operating officer of Maoyan Entertainment and president of Cat’s Eye Film Co., Ltd. and other guests attended the dialogue.

four

The writers’ group held the China film writers’ seminar in the film market of this year’s Beijing International Film Festival, and continued to"The development and creation of genre films" was discussed.

 

The dialogue invited Shi Hang, a famous screenwriter and planner, a director of the Chinese Dramatists Association and a member of the Chinese Writers Association.He Jiping, member of the National Committee of the China Federation of Literary and Art Circles, a famous screenwriter Shu Huan, a famous screenwriter Song Fangjin, a famous film critic and screenwriter Gu Xiaobai,Franklin Leonard, the founder of the "blacklist", and Du Hongjun, the founder of the screenwriter gang. Several guests gave keynote speeches on stage, and the "talk show" speech made the atmosphere in the venue very active.