Fast technology news on March 19, according to data released by RUNTO,In February, 2024, the shipments of brand complete sets in China TV market reached 1.77 million units, down 26.6% year-on-year and 57.8% quarter-on-quarter.
Because of the Spring Festival, after the shipment in January exceeded any month of last year, the shipment in February also reached the lowest in the past 13 months.
Monthly trend of brand shipment in China TV market for 13 consecutive months
Among them,Xiaomi (including Redmi) shipped nearly 400,000 units in February to win the championship., down about 30% year-on-year, and the market share reached 21.5%, down 1.7 percentage points from the previous month.
Hisense (including sub-brand Vidda) and TCL (including sub-brand Thunderbird) shipped between 350,000 and 390,000 units in February, ranking second and third respectively.
Skyworth (including its sub-brand cool open) shipped about 290,000 units, ranking fourth.
The combined shipments of Changhong, Konka and Haier in February were about 240,000 units, down 32.9% year-on-year, and the total volume was not as good as that of the single brand in the first camp.
Huawei’s shipments in February were still only tens of thousands, down about 20% year-on-year. At present, Huawei’s strategy mainly focuses on middle and high-end products. Although the scale has not started, the profit has improved.
The four major foreign brands Sony, Samsung, Sharp and Philips shipped less than 100,000 units in February, down about 40% year-on-year.
Although the overall shipments dropped sharply in February, the decline rate of foreign brands was significantly higher than that of domestic brands, which meant that more and more consumers in China were no longer attracted to expensive foreign TVs.
(reporting)