China film craftsman’s pulse."core" Inject rationality into content selection with big data
In the past development of the film market,The standard of IP value evaluation has always been vague and lacks data rationality. With the rapid development of box office in China, the channel bonus brought by screen expansion is weakening, and the content has officially become the first driving force of box office. As a new topic, IP has been paid more and more attention.
At the event, curator Sun Xianghuiworkwatch from a height or distancewithThe lecture on the theme of "Audience Satisfaction and New Market Momentum" introduced the data analysis report of "China Film Audience Satisfaction Survey" from 2015 to 2017, and made a survey and summary from three dimensions: ornamental index, ideological index and communication degree. He said that audience satisfaction has promoted the diversified development of film types in China. Although some films are not outstanding at the box office, they can get highly satisfactory evaluation in the market and promote the great development of a certain type of film in the whole film market. "Audience satisfaction, capturing new kinetic energy and moving towards a new era, the China film audience satisfaction survey will continue." Sun Xianghui said.
This industry dialogue will focus on the group of young directors toThe theme is "Inheriting Ingenuity, How to Perfect the Supporting System for New Directors in China Film Market, and Establish the Road of High-standard Industrialized Films".
The dialogue invited Chen Hongwei, deputy general manager of Tencent Pictures and general manager of Dream Film Studio, Dou Lili, general manager of Iqiyi Online Film Development Center, Fu Jia, director of the Young Directors Support Program of China Film Directors Association, and Bad Monkey Pictures.CEO Wang Yibing, Wu Yanyan, director of Wu Tianming Youth Film Special Fund of China Film Foundation, and Zhou Liming, the guest host, bilingual writer and famous film critic, came to the scene.
It is worth mentioning that this industry dialogue will bring together five senior experts who have been engaged in excavating new directors and developing venture capital projects.The topic of "young director support system" was discussed. This lineup is the first time in the domestic film industry.
The guests focused on how to tap, polish and improve the endurance of young directors.,And how to retain talents.
Zhou Liming said that at present, China’s film market is the envy of the whole world, and there are more and more opportunities. In the process of creation, no matter which direction, style or type is chosen, the new director must do his best to attract people. Compared with the cinema, the Internet platform can become a platform for discovering new people, cultivating new people and exercising new people. Dou Lili said that the Internet is younger.needA film with strength and spirit, which can reflect the surging sense of youth. Young filmmakers also need the channels and experience of the Internet to find their target users and impress them, which is what iQiyi is willing to do with the creators.
Beijing International Film Festival Film Market and American Film Association (MPA) has had many in-depth cooperation. At this film festival, the industry dialogue hosted by the Motion Picture Association of America is divided into two parts, focusing on two major topics: "the road to market reform of film distribution and screening" and "the construction of industrialized ecosystem of film production in China".
Feng Wei, vice president of Asia-Pacific Region and president of Greater China Region of American Film Association, Jiang Wusheng, managing director of Beijing Juyinglian Culture Media Co., Ltd., Liu Kailuo, vice president of Dayouku Business Group of Alibaba Culture and Entertainment Group, and Conley, chief operating officer of Maoyan Entertainment and president of Cat’s Eye Film Co., Ltd. and other guests attended the dialogue.
The writers’ group held the China film writers’ seminar in the film market of this year’s Beijing International Film Festival, and continued to"The development and creation of genre films" was discussed.
The dialogue invited Shi Hang, a famous screenwriter and planner, a director of the Chinese Dramatists Association and a member of the Chinese Writers Association.、He Jiping, member of the National Committee of the China Federation of Literary and Art Circles, a famous screenwriter Shu Huan, a famous screenwriter Song Fangjin, a famous film critic and screenwriter Gu Xiaobai,Franklin Leonard, the founder of the "blacklist", and Du Hongjun, the founder of the screenwriter gang. Several guests gave keynote speeches on stage, and the "talk show" speech made the atmosphere in the venue very active.